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Adobe predicts US holiday online spend to hit USD $253.4 billion
Gaming

Adobe predicts US holiday online spend to hit USD $253.4 billion

Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.

By Melania Watson • 5 min read • Tue, 7th Oct 2025

Global Stories

Adobe stories

Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Marketing Technologies

Our view on Agentic AI: AI assistants that work for you, in your favorite apps

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

By Ely Greenfield • 5 min read • Wed, 29th Oct 2025
Australian creators embrace generative AI to grow & innovate
Marketing Technologies

Australian creators embrace generative AI to grow & innovate

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Marketing Technologies

Adobe unveils GenStudio upgrades to boost AI-driven content creation

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Marketing Technologies

Adobe brings Premiere tools to YouTube Shorts for mobile creators

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
MHP & Adobe partner to advance AI-powered customer journeys
Digital Transformation

MHP & Adobe partner to advance AI-powered customer journeys

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Customer Experience

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

By Melania Watson • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025