Retail media Stories

American Stories

Retail media stories

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Retail media stories

Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • 2 days ago

Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • 5 days ago

Data Protection

Salt Edge invests in Sientia for loyalty data push

The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.

By Karen Joy Bacudo • 4 min read • 5 days ago

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • 5 days ago

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Epsilon launches Brand Pages for retailer websites

Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

Koddi brings commerce media targeting to GIPHY ads

Brands will soon be able to target GIFs, stickers and search on GIPHY as Koddi and LiveRamp extend commerce media beyond retail sites.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Wayvia launches professional services arm with new hires

Brands facing AI-driven shopping shifts will get hands-on support as Wayvia adds advisory and execution services alongside its platform.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

AI leaders call for stricter governance & oversight

Pressure is mounting on companies to prove AI is governed in real time, as agentic systems take decisions and access sensitive data.

By Mark Tarre • 9 min read • Last month

Wearables

Winning the fitness-conscious audience with programmatic DOOH

Programmatic DOOH is helping brands lift awareness and sign-up intent by reaching gym-goers and wellness shoppers near key locations.

By Ben Baker • 4 min read • Last month

eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Last month

Customer Experience

Spreetail marks 20 years after USD $9 billion in sales

It has built a global eCommerce operation by expanding beyond used computers into bulky goods, while navigating supply chain shocks and tariffs.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

Retail media stories

Edge Computing

Fetch.ai & RedSquid TV launch agentic AI TV platform

Telecoms operators could keep more customer data and service revenue as the pair embed AI agents into television software.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Obsessd.ai launches in Australia to boost AI discoverability

Brands risk being invisible in AI search unless they measure how chatbots such as ChatGPT and Gemini recommend them.

By Sean Mitchell • 4 min read • Last week

Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • Last week

Wearables

TuneIn extends reach via Bragi headphone partnership

More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Experience

Akeneo launches Agentic Ziggy for product data teams

Product data teams can now oversee AI agents in Akeneo's cloud, reducing manual catalogue work and tightening control over approvals.

By Mark Tarre • 4 min read • Last month

Digital Transformation

UK shoppers wary of AI making purchases, survey finds

Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.

By Joseph Gabriel Lagonsin • 4 min read • Last month